The feature of beauty brands from Africa, Latin America, and their U.S. diasporas

Our Story

‘Spices’ have been considered precious throughout history. Originally used as currency for trading and bartering, spices were integral to the development of commerce as we know it today.

‘Roots’ are responsible for anchoring plants and the uptake of nutrients and water for their survival.

For centuries, ‘spices’ have moved through trade while ‘rooted’ in local environments that nourish their impact and influence their supply.

Spice & Roots is a retail and wholesale platform to discover and purchase premium conscious, natural, and “clean” beauty brands from Africa, Latin America, and their U.S. diasporas.

Our Impact

We believe every action we take has a set of consequences that we need to take into account, thus striving to make the world a better place for us, for you,and for those that come after us all.

That is our legacy

Environment

Designers from these markets are very aware of the environmental problems created by operational processes of established markets and are committed to not repeating them in their path to growth. We stand with them and commit to tracking, reducing, removing and offsetting our carbon footprint across our supply chains to the best of our ability.

Economic Development

Designers from these markets are very aware of the environmental problems created by operational processes of established markets and are committed to not repeating them in their path to growth. We stand with them and commit to tracking, reducing, removing and offsetting our carbon footprint across our supply chains to the best of our ability.

Cultural Preservation and Evolution

With the rapid rise of globalization, we commit to elevating the stories of communities and cultures, empowering them to evolve their processes, and advising them so that their work and contributions are properly valued on the global stage.

At Spice & Roots, we elevate stories, cultures, and products from Africa and Latin America.

We want to rewrite the history of commerce to be more responsible with people, our shared environment, and local stories while sharing the fruits of economic prosperity.

We are committed to leaving every brand and community with whom we interact in a better place than when we found them.

Spice & Roots
is this feeling of

  • Elegance and dignity, an elevating posture, defyingly graceful.

  • Playfulness and curiosity, which has the ability to laugh as a sign of intelligence, distance and self reflection.

  • Uncomplicated pride of our diversity, appreciating and smiling at differences, accepting that it all depends on our point of view.

  • Timelessness, permanence, and searching for something transcendental.